วันพฤหัสบดีที่ 27 พฤษภาคม พ.ศ. 2553

Digital Signage - Taxes and licenses


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There was much discussion and controversy lately about the taxation of digital signage displays. Many countries, especially in Europe have a license or fiscal policy for TVs.

Some of these permits were issued around began television broadcasts (in particular, the British BBC TV license) and are designed to service the public.

However, it has a lot of controversy recently with the tax systems in some countries, like Italy,Who are the devices targeting digital advertising (especially outdoor digital signage) with the tax authorities. Currently, the tax amounts to € 100 ($ 120) per screen.

The problem with this type of taxation is that it is difficult to distinguish between TV and digital signage. And the increasing use of outdoor television systems simultaneously to explore the use of digital signage has been agreed with the growth, the tax regardless of all screens.

Italian police, for example, is taskedMake sure all outdoor TV had paid the fee and how it is impossible to distinguish between many of the outdoor TV screens, digital signage and outdoor.

They also argue that while a screen can currently be used only World Cup in advertising, signs that he could easily be modified for TV during the events, for example.

In the UK, however, the rules are much more balanced. The license fee is payable only if the device canTV images received transmission - so the screen must be connected to either an antenna or a cable box for digital signage This license be installed without the need to.

However, the approval system of the United Kingdom and many other countries fairly unusual system may use the Flat Tax Italy, to accept, is primarily the demand for open space continues to grow (which will be during the event as the World Cup and Olympic-do) through an external digital signage could soon be moreexpensive.

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