วันอังคารที่ 11 พฤษภาคม พ.ศ. 2553

Lyle & Scott Polo Shirts


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Lyle & Scott was founded in 1874 in the small Scottish village of Hawick. The company was founded by William Lyle and Walker Scott and initially began to produce quality underwear. Within a few years the company had experienced massive growth and was extremely successful in the early years.

By 1926 Lyle & Scott had detected a change and gap in the market and switched to start producing quality outerwear such as jumpers and pullovers for the golf industry. By the 1930’s Lyle & Scott had gained a reputation for quality style and the business continued its rapid growth.

In the late 1930’s Lyle & Scott started their underwear business again and signed a franchisee deal to produce Y-front underpants to the USA and Europe. The demand for Y-fronts was huge and again the company continued to be successful.

In 1967, Lyle & Scott designed the now world famous golden eagle logo which was supposed to be a symbol of Scotland and have connections with golf. The 1968 Golf Championship was a landmark for the company as this was the first major tournament where the Lyle & Scott range was worn and the start of the domination of the golf apparel industry.

Since the early seventies the Lyle & Scott was lost to the fashion world until early 2002 when Lyle & Scott introduced a new brand identity to target the designer market. Since then Lyle and Scott has grown into one of the biggest brands in the designer market. If proof was needed, Lyle & Scott polo shirts [http://www.neatdesignerclothing.co.uk/lylescott-c-68.html] were so popular they even outsold Lacoste polo shirts [http://www.neatdesignerclothing.co.uk/lacoste-c-63.html] in early 2007.

Thanks To : TV buying guide Technology 3d television

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